Who Remembers…Child World?


Child World advert from 1981

Here is another installment in our Who Remembers? series. You can browse previous articles by using the search bar on the right. These articles are strolls down memory lane. In some cases the buildings, but new businesses have replaced them. In other instances, the buildings or even the properties have been razed. Instead of a building, it may be a TV show, personality, or commercial that no one longer exists. Either way, it can’t stop us from taking the Memory Lane stroll!

As always we would rather this be a discussion. No one knows this area better than those who grew up here! Please, leave constructive criticism, feedback, and corrections. We’d love to hear your anecdotes. Please share!

Ginger or Mary Ann? Megadeth or Metallica? Bettie or Veronica? Toys “R” Us’ or their biggest competitor Child World? Growing up these were very important questions! Wise people would answer “BOTH!”

Child World came on the scene after Toys “R” Us had a few decades under its belt. Founded in Avon in 1970, they skyrocketed to popularity and became their chief competitor in a staggeringly short period of time. At its height the chain had revenue of $800 million dollars and consisted of 182 stores. Part of their success was that they directly competed with Toy “R” Us by placing their locations very close. The local store sat where the Christmas Tree Shop is today in the Ann & Hope Plaza.

Also strengthening their ability to compete was the acquisition of Children’s Palace in 1977 and using their gimmick of placing castle towers and battlements on opposing ends of their stores. No kid could resist and would pester mom and dad to choose Child World!

Another draw for children were the mascots that they utilized in their commercials. Originally there was Happy Rabbit, but he was replaced in 1977 with overall wearing Peter Panda.

The combination of Toy “R” Us’ gaining popularity and declining sales began to hurt the chain in the late 1980s, and weakened them to the point that the recession that began in early 1990 found them financially vulnerable. Internal turmoil, restructuring and turnover further weakened them and led to their downfall. Stores began to close at a rapid rate, and by the end of 1991 – a year later – half their stores were closed. In 1992 they filed for bankruptcy.

They continued to flounder and head towards going out of business, when another toy store chain Lionel Kiddie City entered the picture. Child World suggested a merger, and Lionel Kiddie City agree if they could finalize all paperwork by the deadline in July of 1992.

They rushed to liquidate their inventory to improve cash flow and capital by having a chain wide clearance sale. However, it didn’t raise monies fast enough. Child World announced a change of plans: the clearance sale would now be a “Going-Out-Business” sale. By September all stores had been liquidated and closed their doors permanently.

Do you have any memories of Child World? Perhaps other stores in the area? Please share!

Photo Guide
1. Ad showing items and prices from decades ago. Visit by Snoopy too!
2. “Everything a store should be!”
3. “Capitol Theatre” today
4. The castle like appearance that drew kids.
5. Vintage photo of a child world.
6. Creative toy display from the 1960s.
7. Holly Hobby!
8. Peter Panda on skates!


About Joe Silvia

When Joe isn't writing, he's coaching people to punch each other in the face. He enjoys ancient cultures, dead and living languages, cooking, benching 999#s, and saving the elderly, babies and puppies from burning buildings. While he enjoys long walks on the beach, he will not be your alarm clock, because he's no ding-a-ling.

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  1. The Child World next to Ann & Hope wasn’t its original location – they had a store in the Dartmouth Mall in the 70s and 80s and moved it when the Ann & Hope Plaza expanded.

  2. I remember Wings, right next door to Cherry’s. Every year for ten or so years, I got a letter from Wings telling me to come in and pick up a gift for my birthday. My last one that I remember was a book of favorite poems. I kept and treasure it for years. I espciallly liked Longfellow’s “Wreck of the Hesperus” in that book.

  3. Ah,Child World! Yes,that was where I bought my first He-Man action figure and then when it moved over to Ann & Hope,I bought my first Nintendo there! Good memories!! 🙂

  4. I used to work at Child World #75 in Danvers, MA.

    I can’t believe that they’ve been closed for almost 23 years!

    I recently started a website that I’m hopeful will become the “go-to” site for all things Child World.


    If you get a minute, check it out.


  5. I was really surprised when I went back to NB and I didn’t see so many stores that I used to shop at. It made me very sad when I saw the changes inside and outside the Dartmouth Mall. NB is not the same of 22 years ago.

  6. Does anyone know the skater’s name,doing the commercial as
    Peter Panda?

  7. I loved child world. It was where I got my first bike and barbie dream house. I even got my first pair of fisher price skates. So many fun memories.

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