Dunkin releases Pumpkin Spice the earliest date ever! Is August too soon for fall flavors?

I must say it’s always exciting when coffee shops release the almighty “pumpkin spice” flavors, but is mid August really the new start of Fall season? Not long ago Starbucks & Dunkin would release the Fall flavors in mid September to kick off fall just as they do for the summer, winter, & spring flavors.

Companies are taking advantage of the growing demand for pumpkin spice by releasing them earlier and earlier each year. 7 Eleven released its pumpkin spice coffee this year on August 1st!

Dunkin Donuts photo.

Dennis Phelps, 7-Eleven’s senior vice president of merchandising noted, “We decided to break out the pumpkin a little bit early this year, It may not quite feel like fall outside yet, but it sure can taste like fall as we enjoy the first Pumpkin Spice Latte of the season.”

Dunkin’s August 16th release this year is the earliest to date, beating out last years record by 1 day. You can see the full menu here.

Although I’m guilty of getting myself a pumpkin spice iced coffee from Dunkin the day I hear its available, I must ask the question:

When should “Pumpkin Spice Season” officially kick off?

I say we just make a “national pumpkin spice holiday” in mid September to kickoff fall season before we end up seeing fall decor on the 4th of July!

Dunkin Donuts photo.

Dunkin Donuts photo.