The Massachusetts Office of Travel and Tourism (MOTT) is announcing the first-of-its-kind Massachusetts Whale Trail, a major collaboration among Bay State tourism destinations for the promotion of assets stretching from Provincetown to Pittsfield. Telling the story of the Commonwealth through its connection to whales, the Massachusetts Whale Trail features nearly 40 stops along the coast as well as a literary tangent connecting sites in Western Massachusetts.
Whale Trail partners include museums, attractions, historic sites, educational centers, and tours. “We’re thrilled to announce the new Massachusetts Whale Trail,” says Francois-Laurent Nivaud, Executive Director of Massachusetts Office of Travel and Tourism. “The Whale Trail captures the maritime spirit of Massachusetts and offers a new way for visitors to engage with our long and storied connection to whales.”
The Massachusetts Whale Trail links nearly 40 regions, sites, and experiences associated with the marine mammal, of which there are currently 11 breeds off the Commonwealth’s coast and account for over 800,000 visitors annually. Sites include historic landmarks such as the Seaman’s Bethel and Mariners’ Home in New Bedford, whale watching tours from Provincetown to Newburyport, museums like the Nantucket Historical Association Whaling Museum, and educational activities such as the SEA SPACE
Marine Discovery Center in Provincetown. Beyond the coast, sites along the Melville Trail in Western Massachusetts are featured for their connection to the famous author Herman Melville’s renowned novel, Moby-Dick. Regional partners include the Massachusetts Regional Tourism Councils, as well as local tourism offices for towns from New Bedford to Salem.
In addition to traditional attractions, visitors are encouraged to embrace the broader cultural influence of whales. MOTT’s promotions feature galleries with whale art, such as Focus Gallery in Chatham, and whale-inspired IPAs with Moby Dick Brewing Company in New Bedford.
“This Massachusetts Whale Trail is a fun and engaging way to tell the story of our relationship with these magnificent giants of the ocean” said Tina Malott, Director of Marketing and Public Relations, New Bedford Whaling Museum “Our region’s past, present, and future is intimately connected to the sea, and to whales in particular. The New Bedford Whaling Museum is dedicated to teaching about humankind’s interaction with whales throughout history, as well as teaching about the world of whales today.
To promote the Massachusetts Whale Trail, MOTT has launched www.whaletrailma.com, and developed itineraries highlighting interactive experiences for visitors by theme. Early itineraries include a literary enthusiasts track, exploring a route dedicated to Herman Melville’s life and inspiration in Massachusetts, and another for family-friendly adventurers, with whale watching tours and sites to experience marine life first hand. Sites along the trail will also be launching special promotions and packages in support of the trail, using the hashtag #whaletrailMA.
For more details about the Massachusetts Whale Trail, visit www.whaletrailma.com ###
___________________________________
Massachusetts Whale Trail FAQs
The Massachusetts Whale Trail tells the story of the Commonwealth’s connection to whales. This first-of-its-kind collaboration among Bay State tourism destinations features sites across Massachusetts, from the tip of Cape Cod to the westernmost corners of the Berkshires. Massachusetts Whale Trail partners include museums, attractions, historic sites, educational centers, and tours.
For Visitors:
Where can I find more information about the Massachusetts Whale Trail?
Details about what to experience on the Massachusetts Whale Trail can be found at whaletrailma.com. Points of interest appear in easy-to-navigate map and list formats. Use the feature box at the top of the page to discover itineraries, promotions, blogs, an illustrated map, and more, to inspire your whale of an adventure in Massachusetts.
How long does it take to do the Massachusetts Whale Trail?
There are so many ways to experience the Massachusetts Whale Trail! Find points of interest on whaletrailma.com and plan the journey that makes sense for your vacation. Each point of interest has a description about the site or experience, including contact details and a map with precise location information. It takes approximately three and a half hours to drive between Gloucester and Provincetown and an estimated three hours to drive from New Bedford to Pittsfield. Many sites are within a few
minutes of one another. Boston Harbor Cruises offer several ferries to North of Boston, Southeastern Massachusetts, and Cape Cod. Both Steamship Authority and Hy-Line Cruises provide fast island service. Additional ferry services can be accessed at massvacation.com/navigate/transportation/ferry-services/.
What time of year is best to experience the Massachusetts Whale Trail?
The Massachusetts Whale Trail is a year-round visitor experience. Many of the museums and historic sites included in the trail are open all four seasons. Whale watching season generally runs between April and October. Check the individual site listings on whaletrailma.com for openings and hours.
How can I share my Massachusetts Whale Trail experience?
Use the hashtag #whaletrailMA on all major social media channels.
Industry Information:
What can I do to promote my organization on the Massachusetts Whale Trail?
Sites along the Massachusetts Whale Trail are encouraged to use assets including the #whaletrailMA, the Massachusetts Whale Trail logo, and the website whaletrailma.com in promotions to increase awareness of your organization.
How can I connect with other Massachusetts Whale Trail sites?
Visit whaletrailma.com to familiarize yourself with other Massachusetts Whale Trail sites and organizations. Work together to create packages for travelers to encourage more than one stop along the trail. Reach out to your local, regional, and statewide tourism organization for ideas on partnerships.
How can I become part of the Massachusetts Whale Trail?
Join the fun! If your tourism business has a connection to these special sea creatures or if you’d like additional information, contact Shannon Healey at shannon.healey@mass.gov. For media inquiries, contact Abigail Phillips at abigail.phillips@mass.gov.
___________________________________
The Massachusetts Office of Travel & Tourism is the state agency dedicated to promoting tourism in the Commonwealth. MOTT’s mission is to promote Massachusetts as both a leisure and business travel destination for domestic and international markets and to contribute to the growth of the Commonwealth’s economy. MOTT works closely with 16 regional tourism councils across the state, and with larger tourism alliances such as Discover New England and BrandUSA.