Sociable, Cox Media, YurView, City of New Bedford, and “Feast” partner to bring historic parade to national audience
“New Bedford, MA – July 24, 2024 – Sociable, in collaboration with Cox Media YurView, the City of New
Bedford, and the Feast of the Blessed Sacrament, proudly announces a groundbreaking initiative to
broadcast the Feast of the Blessed Sacrament Parade to a national audience for the first time. Hosted by
renowned radio personality Phil Paleologos, this event will showcase the rich cultural heritage and vibrant
community spirit of one of the nation’s oldest and largest Portuguese festivals.
The Feast of the Blessed Sacrament, a cherished tradition since 1915, celebrates the culture and traditions
of Madeira, Portugal, and stands as a cornerstone of New Bedford’s cultural calendar. This four-day festival features an array of Portuguese cuisine, music, dance, and a profound sense of community, drawing visitors from across the country.
You can view this year’s 2024 Portuguese Feast Survival Guide here: https://www.newbedfordguide.com/2024-new-bedfords-portuguese-feast-survival-guide-aug-1-4/2024/07/22
This year, the parade, a highlight of the feast, will be broadcast nationally on Cox Media’s YurView channels and internationally across multiple social media platforms. The premiere broadcast is scheduled for the first week of August. Emmy Award-winning Executive Producer and Director John Methia, who has deep Madeiran roots, will bring his expertise and passion to this historic broadcast.
“I’ve been enjoying this feast for as long as I can remember, and I thought it was time to give a national
audience a taste of this amazing culture,” said Methia.
Feast President Tony Abreu remarked, “Our parade is the highlight of the Feast; it’s the finishing touch on the best weekend of the year.”
Steven Aicardi, Executive Producer at Sociable, added, “We are thrilled to partner with Cox Media YurView, the City of New Bedford, and the Feast of the Blessed Sacrament to bring this iconic event to a national stage. This collaboration not only celebrates cultural diversity but also highlights the power of community and tradition in bringing people together.”
The broadcast will offer viewers an immersive experience, capturing the colorful floats, traditional costumes, and infectious energy that define the parade. Expect live performances, interviews with community leaders, and insights into the historical significance of the feast.
In addition to Cox Media’s YurView channels, the parade will also be presented on YouTube channels:
● @trendsociably
● @feastoftheblessedsacrament1171
● https://www.yurview.com/
The event will be available across numerous social media platforms, providing a wide range of viewing
options.
For more information and updates, visit:
● Sociable: trendsociably.com
● Feast of the Blessed Sacrament: feastoftheblessedsacramentcom.ning.com
● YurView: https://www.yurview.com/
About Sociable: Sociable is a leading platform for social media broadcasting, connecting
communities and events to audiences worldwide through innovative digital experiences.
About YurView: YurView is Cox Media’s premier local and national content network, delivering
a broad range of programming including local news, lifestyle features, sports, and
entertainment. YurView offers a unique blend of community-focused and nationally recognized
programming through Cox Media’s cable channels and digital platforms.
About the Feast of the Blessed Sacrament: The Feast of the Blessed Sacrament, held
annually in New Bedford, MA, is the largest Portuguese festival in the United States.
Established in 1915, this four-day event features traditional Portuguese cuisine, music, dance,
and an extensive parade. Known for its rich cultural heritage and strong sense of community,
the Feast attracts thousands of visitors each year, showcasing the unique traditions and flavors
of Madeira while fostering a spirit of togetherness and celebration.”-Sociable.