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franny goodrich

Franny Goodrich is the Author of three published books on the topics of diet, exercise, and weight-loss. Edgy and often controversial, Goodrich makes no apology for anyone’s ruffled feathers, or a few raised eyebrows, especially within the billion-dollar Weight-loss Industry. He continues to be an aggressive Consumer Advocate against frauds and scams. Goodrich's first book, appropriately titled; “Diet, Exercise, & Weight-loss Bullsh*t -Exposed!”, is a humorous, yet informative expose’ on the myths, lies, and scams within the Industry. It became an instant and huge internet hit. A New Edition was released in 2011. Goodrich’s second and third book; “Kiss The Fat Goodbye - Uncensored”, and “What Works, What Doesn’t, & Why”, respectively, are both largely collections of excerpts from his popular web-pages, advice blogs, magazine articles, and personal interviews. Goodrich, an Exercise Science Buff, is a former National-level Track and Field Athlete and Natural-Bodybuilding Competitor. He has been a successful Certified Personal Trainer (ACE). Goodrich has nearly 30-years teaching-experience in the fields of Fitness and Athletics. In 1990 Goodrich created and owned the North Carolina-based Health Club Chain “World Famous Big Ape Gym”. In 2008 he formed the Exercise and Weight-loss Consumer Advocate Group; “Body Coaches of America”. Currently a Freelance Author and Writer Goodrich’s latest project is the development of an on-site workshop based on topics discussed in his books. Franny Goodrich can be contacted by email at frangoodrich@msn.com

What’s “Best” for Diet and Exercise in 2012?

Funny you should ask. Here’s my 2012 “Best List” of everything that matters: The Best Muscle Building Workout? Brief, infrequent, high-intensity weight-training workouts continue to be the most scientifically supported muscle-building strategy. It’s a hard pill for my muscle-head friends to swallow, but the 30-minute/one-set per-exercise training protocol simply makes …

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The Truth About Starvation Mode

It’s time to re-think the common myth that the intake of too few calories will cause your body to go into “starvation mode” causing your body to think it’s starving and therefore burn only muscle as fuel, holding on to “all” its fat-stores. Also, let’s stop buying into the notion …

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Healthy Foods Do NOT Guarantee Weight-loss!

Wait!  Before you call the Food Police on me, hear me out.  Although nobody would argue that eating healthy-foods is wise, it’s not an automatic slam-dunk that doing so will trim your waist, butt and thighs.  If you’re a person – like many – who’s daily diet consists of Chicken …

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