About franny goodrich

Franny Goodrich is the Author of three published books on the topics of diet, exercise, and weight-loss. Edgy and often controversial, Goodrich makes no apology for anyone’s ruffled feathers, or a few raised eyebrows, especially within the billion-dollar Weight-loss Industry. He continues to be an aggressive Consumer Advocate against frauds and scams. Goodrich's first book, appropriately titled; “Diet, Exercise, & Weight-loss Bullsh*t -Exposed!”, is a humorous, yet informative expose’ on the myths, lies, and scams within the Industry. It became an instant and huge internet hit. A New Edition was released in 2011. Goodrich’s second and third book; “Kiss The Fat Goodbye - Uncensored”, and “What Works, What Doesn’t, & Why”, respectively, are both largely collections of excerpts from his popular web-pages, advice blogs, magazine articles, and personal interviews. Goodrich, an Exercise Science Buff, is a former National-level Track and Field Athlete and Natural-Bodybuilding Competitor. He has been a successful Certified Personal Trainer (ACE). Goodrich has nearly 30-years teaching-experience in the fields of Fitness and Athletics. In 1990 Goodrich created and owned the North Carolina-based Health Club Chain “World Famous Big Ape Gym”. In 2008 he formed the Exercise and Weight-loss Consumer Advocate Group; “Body Coaches of America”. Currently a Freelance Author and Writer Goodrich’s latest project is the development of an on-site workshop based on topics discussed in his books. Franny Goodrich can be contacted by email at frangoodrich@msn.com
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The Truth About Starvation Mode

It’s time to re-think the common myth that the intake of too few calories will cause your body to go into “starvation mode” causing your body to think it’s starving and therefore burn only muscle as fue...